Brand
The Faldaro mark, wordmark and colours, with the rules that keep them consistent. Use them to refer to Faldaro; do not alter them. Press and partners are welcome to the files below.
The mark
A pleat
“Falda” is a pleat. The mark is an accordion fold — three panels of one strip, dimmer where the middle panel turns away from the light — the same strip a record travels along on the homepage.
The wordmark
Faldaro, set in Space Grotesk
The wordmark is type, not lettering: “Faldaro” in Space Grotesk semibold with tight tracking, usually beside the mark. The tagline may sit under it.
Colour
Wine, dusk and the horizon
One primary, one dark sky and the light along its horizon. The gradient appears on emphasis only — a numeral, a rule, a button — never as a wash.
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Wine
#9c4064
The primary. Buttons, links, the mark’s ground.
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Dusk
#180b19
The zenith of the dark sky product panes sit on.
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Horizon
#e56c80
The light along the dusk horizon; accents on dark.
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Brand gradient
#af6aaf → #c76069
The one gradient, from violet to rose, on emphasis only.
Usage
Six rules
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Keep the mark whole
Three panels of one strip. Do not recolour, rotate, outline, add effects to, or separate the panels of the mark. On dark grounds use it as supplied; it carries its own ground.
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Give it room
Clear space around the mark of at least half its width on every side. Never smaller than 16 px on screen.
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Set the wordmark in its own face
The wordmark is “Faldaro” in Space Grotesk, semibold, tightly tracked. Do not re-set it in another face, and do not spell the name in capitals or lowercase in prose — it is a word, capitalized as one.
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Pair the tagline, or leave it off
The short tagline is “Intake, not forms.” It may sit under the wordmark or beside it, in the body face. No other line may.
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Attribution on public pages
Forms on the free plan carry a “Powered by Faldaro” line. That lockup is the only one third parties use; partners describing an integration say “works with Faldaro”.
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Say what the product is
Faldaro is the intake platform. Describe it that way — not as a form builder, a survey tool or a workflow product — and every claim you make about it should be one this site makes.
Writing about Faldaro?
Sales answers press and partner questions, and every claim on this site is one you can quote.